7/31/2023 0 Comments Utilitarian vs hedonic![]() Here, both dimensions are conceptualized as important determinants of a product's appeal: utilitarian attributes (e.g., usability) as well as hedonic attributes (e.g., beauty). A model that represents these two perspectives, is the hedonic-utilitarian model in Consumer Research or the hedonic-pragmatic model of user experience in human-computer interaction (HCI). Besides purely pragmatic tasks, they fulfill psychological needs such as relatedness, stimulation, competence, popularity, or security. Mobile phones, for example, are a constant companion in daily life. Products are more than practical tools to us.
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